1) New logo! When your customers leave you in large numbers, and they demand you change, what do you do? As a technology company, actually changing your technology and business practices might be a strech, so at this time Avid decides to change their logo!
2) AMA architecture. This might or might not be the end of the old media db files which demanded refreshing and reindexing, and invoked all sorts of troubles in sharded storage environments.
3) Avid now defines openess like this: Avid just qualified FCP to run on Unity & ISIS! Isn’t that great, I can’t wait to see all the FCP users that will be standing in line to use the industry’s most expensive storage solutions…
1) Cinemon! That’s the name of the QuickTime MXF component that enables Final Cut Pro to speak Sony OP1A MXF! Joining the likes of MXF4MAC & Calibrated, Cinemon is only restricted by only being released in North America for the time being. This of course to satisfy a large American news organization’s needs for MXF on FCP timelines…
2) SRW-9000. Finally Sony has been able to cram a HDCAM SR recorder inside a camcorder and possible been able to power it on batteries! With a dynamic range that would make every RED owner red with envy, this camera is designed to be a successor to the old HDCAM 900 camera.
SONY SRW-9000
3) PDW-F800. As a low-end SRW-9000, PDW-F800 is branded with CineAlta and 24P capabilities. IMX50 and other options of the PDW-700 camera is built in the F800. In order to get those pictures out, Sony has introduced a deck to accompany the camera, the PDW-F1600.
