One of my favorite questions to editors is best practice questions.
Anders Haavie, Monster, Norway
So this is a long story…
A year ago at a conference in the Norwegian mountains called Broadcast Mountain (which is an entire different story) german mac-wiz and friend Björn Adamski presented a new product called MXF4MAC which later would be introduced at NAB2008. What the software does, is to trick Final Cut Pro, or I should say QuickTime into thinking it’s dealing with a native media wrapper while it isn’t.
Later at NAB2008, I attended Sony’s stand and Nick Smith, who used to be product manager for XPRI, and Tarek Eldin, who is one of the best demo guys in the business, they were showing off HDXchange. They were also working natively with FCP on the HDXchange with MXF material. They had a quicktime component which basicly did the same thing as Björns plugin, but the 30000$ HDXchange acted like a giant dongle on the functionality.
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Time went, and finally also Calibrated Software lauched their QuickTime component. Also with feature rich functionality, but I haven’t gotten the chance to play with the software myself.
So now at NAB2009, what new things will emerge? Now everybody is doing MXF the dirty way for Final Cut Pro, why doesn’t Apple just support the format?
Today I bought tickets for the 2009 NAB SuperMeet. It’s a gathering of Final Cut Pro fanboys arranged by LAFCPUG, and is usually quite fun. Apple will not be exhibiting this year either, which is strange considering it’s FCP’s 10th anniversary and in it’s time has made such an industry impact.
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